Branding

These are our brand guidelines which explain how to use the GraceStory visual identity with confidence and clarity.

Our guidelines have been designed to ensure consistency within our brand, helping to create strong, recognizable and innovative communications.

Our unique identity, color palette and typographic style create a distinctive framework for our brand.

*Written permission must be obtained before using any part of the GraceStory brand.

Download the Guidelines

Logomark

The GraceStory Logo is an important asset to our organization and should serve as a foundation for all visual communications.

The logomark consists of a quille and script text. The identity can only make a positive impact if used consistently and correctly thorughout all brand communications.

To maintain a strong brand image it is important that the logo is always applied consistently wherever it appears.  It should never be manipulated or distorted. Its color, position and size are all specified within this document.

Guidelines for Logo Use

Your logo will be reproduced in various sizes and you may need it to be as small as a postage stamp to fit on stationery. Make sure that text and fine lines are still legible when the logo design is scaled down.


While it is good to experiment with colors, it is best to keep a limited color palette if possible. 

When placing the logomark in a printed publication, it is important to maintain sufficient “white space” around the image so that it will stand out and be noticed.


Always use a space equivalent to the width of the “S” around the logomark on every side. This active area should remain free of other visual elements or page trim.

Color Palette

The primary color palette is constant throughout all communications. A color hierarchy has been implemented, ranging from Deep Rose and Titanium to Pale Blush and Soft Velvet.

PALE BLUSH
RGB          R224 G205 B194
CMYK       C11  M18  Y20  K0

WEB          #E0CDC2

DEEP ROSE
RGB          R186 G167 B157
CMYK       C28  M32  Y35  K0

WEB          #BAA79D

SOFT VELVET
RGB          R83 G79 B75
CMYK       C62  M57  Y60  K36

WEB          #534F4B

TITANIUM
RGB          R127 G125 B127
CMYK       C52  M45  Y43  K8

WEB          #7F7D7F

GREYED BROWN
RGB          R136 G132 B127
CMYK       C48  M42  Y45  K7

WEB          #88847F

RICH BROWN
RGB          R165 G146 B136
CMYK       C37  M40  Y43  K2

WEB          #A59288

Texture

Texture is very important to our brand. Texture tells story that simple words can't.

 

The following samples are curated textures that exude the "feel" of our brand. We will use these in our branded materials and throughout our environments to add consistency to our brand.

Primary Typeface

BUTLER LIGHT
ABCDEFGHIJKLMNOPQRS
abcdefghijklmnopqrstuvwxyz
0123456789!@£$%^&*()

CLICK HERE TO DOWNLOAD

Secondary Typeface

 

Oswald
ABCDEFGHIJKLMNOPQRS
abcdefghijklmnopqrstuvwxyz
0123456789!@£$%^&*()


CLICK HERE TO DOWNLOAD

© 2019 BY GRACESTORY MINISTRIES. WEB DESIGN BY MEDIASENSE SOLUTIONS.

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