These are our brand guidelines which explain how to use the GraceStory visual identity with confidence and clarity.
Our guidelines have been designed to ensure consistency within our brand, helping to create strong, recognizable and innovative communications.
Our unique identity, color palette and typographic style create a distinctive framework for our brand.
*Written permission must be obtained before using any part of the GraceStory brand.
The GraceStory Logo is an important asset to our organization and should serve as a foundation for all visual communications.
The logomark consists of a quille and script text. The identity can only make a positive impact if used consistently and correctly thorughout all brand communications.
To maintain a strong brand image it is important that the logo is always applied consistently wherever it appears. It should never be manipulated or distorted. Its color, position and size are all specified within this document.
Guidelines for Logo Use
Your logo will be reproduced in various sizes and you may need it to be as small as a postage stamp to fit on stationery. Make sure that text and fine lines are still legible when the logo design is scaled down.
While it is good to experiment with colors, it is best to keep a limited color palette if possible.
When placing the logomark in a printed publication, it is important to maintain sufficient “white space” around the image so that it will stand out and be noticed.
Always use a space equivalent to the width of the “S” around the logomark on every side. This active area should remain free of other visual elements or page trim.
The primary color palette is constant throughout all communications. A color hierarchy has been implemented, ranging from Deep Rose and Titanium to Pale Blush and Soft Velvet.
RGB R224 G205 B194
CMYK C11 M18 Y20 K0
RGB R186 G167 B157
CMYK C28 M32 Y35 K0
RGB R83 G79 B75
CMYK C62 M57 Y60 K36
RGB R127 G125 B127
CMYK C52 M45 Y43 K8
RGB R136 G132 B127
CMYK C48 M42 Y45 K7
RGB R165 G146 B136
CMYK C37 M40 Y43 K2
Texture is very important to our brand. Texture tells story that simple words can't.
The following samples are curated textures that exude the "feel" of our brand. We will use these in our branded materials and throughout our environments to add consistency to our brand.